Purpose, Mission, Vision, and Core Values
Purpose, Mission, Vision
Purpose: Our purpose is to create better relationships and communication between dogs and their humans, with the ultimate goal of saving 100 million dog lives. By teaching people to understand their dogs’ communication through effective training, we aim to bring about positive changes in the lives of both dogs and their owners.
Mission: Our mission is to empower dog owners with the knowledge and skills to foster strong relationships built on clear communication. Through our comprehensive training programs, we strive to educate individuals on understanding their dogs’ needs, allowing for effective communication, and ultimately creating happier, healthier, and more fulfilling lives for dogs and their human companions.
Vision: Our vision is a world where every dog and human relationship is built on a foundation of understanding, empathy, and effective communication. We envision a future where no dog’s life is needlessly lost due to misunderstandings or lack of connection. By saving 100 million dog lives through teaching people to decode and respond appropriately to their dogs’ communication, we aim to create a global network of educated dog owners who serve as advocates for their pets’ well-being.
Core Values
1. Honesty: We believe in being transparent and truthful in our approach, providing honest feedback and guidance to dog owners throughout their training journey.
2. Ethical: We prioritize the well-being and welfare of dogs above all else, ensuring that our training methods and practices are rooted in ethical principles and respect for animals.
3. Transparent: We are committed to transparency in our operations and interactions with our clients, providing clear information and open communication channels.
4. Results-driven: We are dedicated to delivering tangible results in every aspect of our work, emphasizing measurable improvements in the relationships and communication between dogs and their owners.
5. Inspirational: We aim to inspire and motivate dog owners to become better advocates for their pets, kindling a passion for understanding and nurturing their dogs’ well-being.
6. Disciplined: We adhere to strict discipline and professionalism in our training approach, maintaining consistent standards and methodologies in order to optimize the outcomes for every dog and their human.
7. Accountability: We take responsibility for the results we achieve, holding ourselves accountable to our clients, our mission, and the welfare of the dogs we work with.
8. Communication: We recognize the importance of effective communication and strive to equip dog owners with the tools to understand their dogs’ communication cues, promoting healthier and more harmonious relationships.